Simon Rosenberg

RESUME OF GENERAL BUSINESS EXPERIENCE AND EDUCATIONAL BACKGROUND OF CHIEF OPERATING OFFICER SIMON ROSENBERG
EDUCATIONAL EXPERIENCE:

EDUCATIONAL EXPERIENCE:

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Masters Degree in Accounting and Business Law
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Tax law courses, updated to maintain knowledge
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Independent study in Motivational Research pertaining to marketing and sales
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A Member of National Association of Homebuilders Sales and Marketing Council
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A licensed Maryland real estate agent
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Supervised the construction & administration of 2,000 homes

 
NEGOTIATING AND ORGANIZATIONAL SKILLS
LAND ACQUISITION:  Have initiated the negotiation of over 10,000 acres of land, mostly in the Washington-Baltimore market, and a few other areas of the country.  Most negotiations involved complicated tax structuring in association with attorneys and accountants; and follow the principle of minimum cash requirements, exculpation on all purchase money mortgages, and terms which allow the project to liquidate themselves via release clauses over an extended period of time so that market downturns are accommodated with a minimum of pressure.  Also, have developed a buying and selling contract with support forms which allows for a quick feasibility that can be used effectively to place the seller on the defensive in any negotiations.

COMPANY ORGANIZATION AND STRUCTURING:  Have established various operating companies and developed the following systems:

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Project Feasibility Analysis
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Cost Estimating for various operations of development and construction
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Cost Control in the area of Accounts Payable so that problems in cost overruns can be determined before excessive damage is inflicted
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Establishing criteria for a Computer Accounting System that helps determine cash availability and cash requirements in an expeditious manner
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Client Solicitation Reporting System that insures aggressive selling techniques helps sales personnel develop strategies for closing and enable management to determine if personnel are spending their time wisely

DEVELOPMENT AND CONSTRUCTION:  Have negotiated bids to the advantage of all projects so that all original cost estimates can be maintained, thus ensuring a profitable project. The various projects that have received construction and administrative supervision contain in excess of 2,000 single family homes.
GOVERNMENTAL AGENCIES:  Have processed or negotiated for processing various subdivisions in approximately 14 counties around Washington and Baltimore plus Federal agencies with the attitude that the cost and marketing effectiveness of a well conceived project takes precedence  over arbitrary governmental requirements to the extent that legal steps are taken to accomplish them.  Using a fair, but firm  approach, I enjoy a good reputation with the working level of the county governments.
LENDERS (INSTITUTIONAL AND PRIVATE):  Because of the constant need to secure capital (risk, venture, development, construction and permanent) I have negotiated agreements for funding a single house, structuring and initiating joint ventures from ten unit large lot subdivisions to 1500 unit planned communities, and help fund same.

KNOWLEDGE OF SINGLE FAMILY HOMEBUILDING INDUSTRY:  In order for land development projects to be successful the development team must offer marketing advise to the small or medium size builder.  I have followed the market nationally for over thirty years from the standpoint of economics and demographics as applied to the specific needs of any area; then I try to plan for either voids in the marketplace or have the ability to foresee trends that will be causing market demands when your project is ready for sale.  You must have knowledge that enables you to plan two to four years ahead of sales.  This knowledge is conveyed to your builder-clients so that their product will also meet market needs.  Because builders do not have this ability to plan ahead, I have several builders who will operate using the advise given by us on various projects.  I develop the project, find the money, develop their product, sell it for them, and manage the project's funds to ensure cost control; all that a builder has to do is estimate house cost accurately, comment on a product's technical features, and construct a good house in a short time span.  My projects are planned as quality communities from the $200,000 Starter Home  to the $1,000,000 custom  home.  The quality products placed in any community enables me to take advantage of the value-added theory which creates instant value to the land and higher profits for the venture, even during difficult markets. 

 SALES AND ANALYTICAL ABILITY:

SALES:  Because all of the good planning and cost-effective construction does not mean a thing unless you sell what is produced, I take an active part in conveying the marketing concept of each project to the general public and to brokerage organizations in the area, making sure that each has first-hand knowledge of all aspects of the projects.  In this phase of a project I hold sales seminars for agents; we then establish a team under the control of our organization and produce programs that are creative and innovative in a difficult market and instruct them so that they have complete knowledge of the job they must perform. 

ANALYTICAL ABILITY:  My educational background in accounting, commercial and tax law has given me the insight and ability to completely organize and restructure a project.  I have developed forms and systems, as previously stated, that enables us to have instant analysis of a project so that time is not wasted if it is not feasible, or to negotiate a weak point to our advantage.  Cash flow, cost control and profit projections are all part of my function, during the initial negotiations and periodically during the project. 

              FAMILIARITY WITH THE REAL ESTATE BROKERAGE COMMUNITY: As explained under SALES above I usually work closely with brokers and personnel in my organization to be sure they are responsible for an aggressive sales effort.  Also, I am concerned about the distribution of the sales dollar being paid, and I try to structure our fees so that incentives are created to reward accomplishment for the high achiever.

operating companies and developed the following systems:

bullet Project Feasibility Analysis
bullet Cost Estimating for various operations of development and construction
bullet Cost Control in the area of Accounts Payable, so that problems in cost overruns can be determined before excessive damage is inflicted.
bullet Establishing criteria for a Computer Accounting System that helps determine cash availability and cash requirements in an expeditious manner
bullet Client Solicitation Reporting System that insures aggressive selling techniques, helps sales personnel develop strategies for closing, and enables management to determine if personnel are spending their time wisely